Madeleine Kennedy
Marketing Innovation & Analytics Professional
Summary
Senior Marketing Innovation & Analytics student passionate about the intersection of data-driven marketing and creative digital storytelling. Skilled in marketing strategy, analytics, content creation, and web development. Eager to apply marketing expertise and analytical thinking to create meaningful, data-informed experiences.
Education
Stevens Institute of Technology
Relevant coursework: Marketing Analytics, Consumer Behavior, Digital Marketing, Data Visualization, Brand Strategy, Marketing Research
Skills
Projects
Portfolio Website
Designed and developed a fully responsive portfolio website from scratch using HTML, CSS, and JavaScript. Implemented modern design principles, accessibility features, and smooth animations to create a professional online presence.
- Built responsive layouts for mobile, tablet, and desktop
- Implemented interactive features and scroll animations
- Ensured accessibility compliance and SEO best practices
Marketing Analytics Dashboard
Created a comprehensive analytics dashboard to track marketing metrics and campaign performance. Developed data visualization techniques to present insights in an actionable format.
- Analyzed marketing data and identified key performance indicators
- Designed intuitive visualizations for stakeholder presentations
- Provided actionable recommendations based on data insights
Experience
Marketing & Analytics Student
Stevens Institute of Technology
- Developed marketing strategies and campaigns for class projects
- Analyzed consumer behavior and market trends
- Created content for various marketing channels
- Collaborated on team projects involving data analysis and visualization
Additional Information
Location: New York Metropolitan Area
Interests: Data storytelling, brand strategy, web development, creative problem-solving, user-centered design