About Me

Hi! I'm Madeleine, a Marketing Innovation & Analytics student passionate about brand strategy, data storytelling, and building meaningful digital experiences. I love combining creativity with analytical thinking to solve problems and create work that feels intentional, modern, and human.

This website is fully coded by me—from HTML and CSS to layout decisions and styling. I'm always learning, building, and experimenting with new ideas, whether it's brand messaging, design systems, or user-centered content. I believe in the power of data to inform creative decisions and the importance of storytelling in making analytics accessible and actionable.

Skills & Toolbox

Here are some of the tools and skills I work with:

Marketing Strategy

Analytics & Data Visualization

Creative Direction

Content Strategy

Brand Development

Social Media Marketing

Campaign Management

Data Analysis

Figma

Google Analytics

Excel/Google Sheets

Project Management

Education & Highlights

Stevens Institute of Technology

Marketing Innovation & Analytics Major | Senior

Pursuing a degree focused on the intersection of marketing strategy, data analytics, and digital innovation. Coursework includes marketing analytics, consumer behavior, digital marketing, and data visualization.

Key Achievements

Ongoing

Building a portfolio of projects that demonstrate both analytical thinking and creative problem-solving. Continuously learning new tools and techniques to stay current with industry trends and best practices.

Professional Interests

Areas of Focus

I'm particularly interested in how data can inform creative decisions, how brands can tell compelling stories through analytics, and how user-centered design principles can be applied to marketing strategies. I'm always looking for opportunities to bridge the gap between data and creativity.